Merchants Of Easton: Easton Outdoor Company

Adam Fairchild is the owner of Easton Outdoor Company, 230 Northampton Street, where you can find not only great outdoor products, but also frequently his pet dogs:

"We're a small, independent specialty outdoor retail store. We carry brands like Patagonia, The North Face, Marmot, Osprey, so we have product that supports activities like hiking, camping, running, climbing, some water related stuff and a lot of casual things as well. I use to work for The North Face and when my wife and I moved back here, I wanted to open my own place, so basically I thought it was a good idea to open my own outdoor retail store. I have a passion for the outdoors; I love to hike, to run, to ski. We get out and we camp. It's kinda like a way of life for me."
"How is owning a business in Easton working out for you?"
"Well, it hasn't been easy, but it's coming along. We're seeing improvement every year. More and more people are finding out about us and coming through the door, and I'm learning more about what people in Easton want to buy, so I'm changing my strategy as well. It's not just getting people in the door, it's tweaking my expectations about what they need. I've learned a lot. 

---